Strategic telemarketing campaigns won’t settle for an indiscriminate “give-telemarketers-call-lists-and-be-done-with-it”. Sure, it’s a long and tedious process before one can say that a telemarketing campaign is a success. However, smart businesses know that and just like a soldier getting ready for battle, also prepares in order to get a smooth sailing telemarketing campaign.
Set objectives for your campaign. The results driven by these objectives should be quantifiable. Take for example, building up a data to qualify prospects or clients with your business offers or pulling their name out to update your contact database.
Preparing Call Lists
Secure your call lists. Having a good one can really help you nail down leads and conversion. If you acquire a third party list, there are instances where you have to allot telemarketing resources to fix some inaccuracy in it. With businesses moving around, businessmen changing positions or quitting their companies, such inaccuracy is inevitable. But with a good contact list provider? I doubt whether you still need to do some fixing.
Creating a Script
Of course, your telemarketers would need a script – a well-constructed one. Scripts help them what to say because it provides various scenarios a call can take. It also guides them to incorporate qualifying questions at the onset of the call so that they can end up the call immediately. However, not before asking the client if they know someone who would be interested in your proposal.
Training your Telemarketers
Distinguish service or product marketing and selling education necessary for your telemarketers’ effectivity. You can also leverage this manpower to come up with or improve scripts by collecting unexpected inquiries or issues that transpired in their calls.
Gauging your Telemarketing Activities
Telemarketing campaigns can be quite resource-intensive so monitoring its expenses and viability is a must. Different aspects such as the length of your script, the market awareness of your business, and even barriers that prevent you from reaching decision makers like voice mails or executive assistants are connected to your success rate.
Don’t ever grope in your telemarketing campaign. This will reflect on your business as a whole.