Lead Generation 101: Understanding Lead Generation

Lead Generation 101- Understanding Lead Generation Add heading“Lead generation marketing is described as the process of capturing and simulating interest in a service or product for purpose of developing a sales pipeline. Often utilizes online channels and undergo substantial changes. Basically Lead Generation is a specialized service or information gathering for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research”

There comes a time that information can be easily retrieved through online, this means that there are a lot of things that can hinder with your objective of generating leads. And that’s not even the half of what Lead Generation is.



If you think generating leads is easy, think again because once you’ve become one, You’ll surely fall under the pressure of lead counting or qualifying leads. Understanding what lead generation is, is your first stepping stone in becoming an expert lead generator, but of course, it takes time and experience to fully understand lead generation.

Of course, you know what lead generation is. It’s to generate information about a certain prospect or client that took a liking in your product or service. But nevertheless, you still need to qualify them whether they are capable of purchasing your product or service.



Hot, warm or cold, these are the three types of leads that you can label as such. But of course, you can only label leads whether they meet the qualification or not. And here’s how you categories leads;

HOT LEADS – Meet all four requirements

WARM LEADS – Meet only 1-2 requirements

COLD LEADS – Doesn’t meet any of the requirements.


The B.A.N.T system is the only thing that can guide you whether your leads are qualified or not. Basically, it consists of Budget, Authority, Need and Timeframe. With that being revealed, you can now qualify them whether or not they are categories as hot leads or Cold leads.

Having the knowledge of whether the lead is capable enough to purchase your product or service is the second step of knowing whether you are capable of becoming an effective lead generator.


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