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5 Shocking Mistakes killing you Email Marketing

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Email marketing, as they say, has been the most commonly used type of communication before the 21st century. The computer generated communication massively affects the wide use of email especially in marketing. The days of writing in a piece of paper are somehow gone in the wind and the days of writing with a type writer has been buried in the sand. So, in this electronic age, marketing in b2b too are making mistakes. Mistakes of which we can prevent if proper knowledge and practice will be implemented with our email marketers. Read more

Psychographic Segmentation in B2B marketing

There are many ways to kill a chicken. There are many ways too, to categorize, identify, and segment your target audience in B2C marketing. B2C marketing use psychographic segmentation in their marketing advantage, but how about in B2B marketing? Is there any advantage or value in using psychographic segmentation in prospecting? Let see how it can be of any value. Read more

Best Way to get Creative in Email Marketing

 

Tapping into our customers is the exact idea of how business should run and points out to the satisfaction it give towards its customers. In terms of voicing out directly to our correct prospects and make them informed about the company’s newest product and services, there is more of what we can give in than putting it on the social media, newspapers, advertisements and radio. Moreover, using all available methods including advertising, one critical aspect remains unchanged: telemarketing is not only about advertising but more on how to be creative. Read more