Posts

Psychographic Segmentation in B2B marketing

There are many ways to kill a chicken. There are many ways too, to categorize, identify, and segment your target audience in B2C marketing. B2C marketing use psychographic segmentation in their marketing advantage, but how about in B2B marketing? Is there any advantage or value in using psychographic segmentation in prospecting? Let see how it can be of any value. Read more

Loopholes in Strategic Marketing Habits

I just found an article in a famous marketing website in the web stating it has the seven habits of highly strategic marketers. So, when did we actually have a basis of good marketing habits? The title itself will give us a clue of how marketing strategy should be or at least they are trying to.

First on the line is Asking Why? Come on! Do we really have to answer the same question again and again? The question is redundant and does not stimulate our minds. Would you ask a donkey why it needs to eat? Read more

Data Driven Marketing Decisions

Machine cognition has been continuously increasing massively in a lot avenues of technology. Most probably business articles are now written using a spell checker. Our mail inbox automatically sort out spam messages.

Thinking machine can be observed in Facebook recommendations and websites that make suggestions about your predictive interests and hobbies. Read more