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Telemarketing: Everyone can communicate, it’s just how you talk to them that matters

l_091There’s no doubt that communication skill is a must when you’re applying for a telemarketing job. But nevertheless, communication isn’t the only factor that can make prospect or client like you. One factor is how you use your communication skills, and this is the most important thing you should take into consideration.
It’s hard for us to communicate through phone, you can easily be
misunderstood or your voice isn’t clear enough to understand. But even though we face this kind of obstacle, we pursue what we wanted to do. And that’s to talk to people over the phone.

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Think before you speak! Telemarketing isn’t a laughing matter

telemarketing-girl

“You may think it’s all fun and games, but telemarketing isn’t a laughing matter, especially when money is involved.”

Telemarketing has been around for decades, and it’s still effective as it was back then. Marketers use telemarketing as a mean to promote what kind of services or product they’re selling or provide. But somehow, with all the changes around since the first usage of telemarketing, it seems that it’s slowly becoming more inaccurate and useless for companies to get a telemarketing firm. Why? Because it seems like a joke nowadays

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Winning words in Effective Telemarketing

words1Ever heard the saying “The pen is mightier than the sword?” Well, in marketing, you are facing a war with different kinds of companies, that are in the same services as you. So what’s the best way to defeat this rivals of yours? Through content writing or through words.

You may be wondering, “Words? Writing? It’s easy” Yes, it’s easy, but have you ever persuaded a tough prospect? Or have you ever won an argument without ever studying the topic at hand? Basically, it isn’t easy to persuade someone who treats you like you’re a creep.

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Telemarketing: Knowing who’s Hot, Warm or Cold

Telemarketing- Knowing who’s Hot, Warm or Cold

Every telemarketing firm usually makes 100 or more live calls, called decision makers, acquiring fresh contact emails and send reference materials to at least 100 contacts – a hard day at work if I do say so.

That’s a lot to handle – Unless you love doing that kind of work.

But ask yourself, Does all of this guarantee you a lead? Let’s find out shall we.

Leads have specific criteria before recognizing them as such. Below are the following classification of Leads and its criteria. Read more

The Yellow in Telemarketing

The Yellow In Telemarketing
In Psychology, Yellow signifies being optimistic, fun, good-humored, confidence, originality, creativity, and challenging. Although yellow bear this kind of traits, it also has a negative side, which are being critical, judgmental, pessimistic, cowardly and many more. This is why Networker, like Telemarketer is given the color yellow.

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Telemarketing – It takes Two to Tango

I bet you’ve heard the idiom or saying “It takes two to tango” right? Of course you have, who hasn’t? Anyways, let me talk about that later and focus on the topic on hand, Telemarketing. In telemarketing, you are speaking with a prospect who is currently unknown to you. You only have a short or little business information about them and yet you’re still going to interact with them. The reason I pointed out the idiom “It takes two to tango” it’s because to get a sale, you and that prospect needs to be in sync, on the topic on hand. By that, you need to persuade or make them feel comfortable with you, before going aggressive.

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Psychographic Segmentation in B2B marketing

There are many ways to kill a chicken. There are many ways too, to categorize, identify, and segment your target audience in B2C marketing. B2C marketing use psychographic segmentation in their marketing advantage, but how about in B2B marketing? Is there any advantage or value in using psychographic segmentation in prospecting? Let see how it can be of any value. Read more

Loopholes in Strategic Marketing Habits

I just found an article in a famous marketing website in the web stating it has the seven habits of highly strategic marketers. So, when did we actually have a basis of good marketing habits? The title itself will give us a clue of how marketing strategy should be or at least they are trying to.

First on the line is Asking Why? Come on! Do we really have to answer the same question again and again? The question is redundant and does not stimulate our minds. Would you ask a donkey why it needs to eat? Read more

Data Driven Marketing Decisions

Machine cognition has been continuously increasing massively in a lot avenues of technology. Most probably business articles are now written using a spell checker. Our mail inbox automatically sort out spam messages.

Thinking machine can be observed in Facebook recommendations and websites that make suggestions about your predictive interests and hobbies. Read more