There are many ways to kill a chicken. There are many ways too, to categorize, identify, and segment your target audience in B2C marketing. B2C marketing use psychographic segmentation in their marketing advantage, but how about in B2B marketing? Is there any advantage or value in using psychographic segmentation in prospecting? Let see how it can be of any value. Read more
I just found an article in a famous marketing website in the web stating it has the seven habits of highly strategic marketers. So, when did we actually have a basis of good marketing habits? The title itself will give us a clue of how marketing strategy should be or at least they are trying to.
First on the line is Asking Why? Come on! Do we really have to answer the same question again and again? The question is redundant and does not stimulate our minds. Would you ask a donkey why it needs to eat? Read more
Tapping into our customers is the exact idea of how business should run and points out to the satisfaction it give towards its customers. In terms of voicing out directly to our correct prospects and make them informed about the company’s newest product and services, there is more of what we can give in than putting it on the social media, newspapers, advertisements and radio. Moreover, using all available methods including advertising, one critical aspect remains unchanged: telemarketing is not only about advertising but more on how to be creative. Read more