After a few months of sending out emails and letting your clients know your service and product, have you got any positive result? Maybe you’re wondering “Are my emails effective?” and this drives you crazy, but let me stop you there.
First of all, all these negative thinking will come true if you always think negatively. One way to stop this is to say “I know my email is effective” Positive thinking can make you a better Email Marketer.
Emails are one of the seven ways to help you generate leads, it so happens that some of emails providers such as Yahoo and Gmail, can limit how many you can send out. And of course, don’t forget the Spam regulation.
FROM QUOTES TO REALITY
I’d stumble across quotes from people about email marketing, and only these two caught my attention;
“You don’t have to create the most interesting thing ever, just the most interesting thing at the moment”
“Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done”
The first one really tells about how email marketing works. You don’t need to create the most interesting content ever when sending out emails, all you need to create is the most interesting content at that moment. By being direct means you are serious in doing business, and that’s one way to get leads.
The second one, well, if you don’t know Jason Bourne, then you’re missing out. But let me give you some characteristic that email marketing and Jason Bourne both have in common.
Jason Bourne seems to never die and so does Email Marketing. Many have tried to terminate Email marketing as a marketing strategy because all they do is cause spam and almost everyone who tries Email marketing will agree with me.
But nevertheless, Email marketing can’t be terminated and it will still be used as a marketing strategy