Savvy Businesses Do these Steps Before Starting a Telemarketing Campaign

Savvy Businesses Do these Steps Before Starting a Telemarketing Campaign

Strategic telemarketing campaigns won’t settle for an indiscriminate “give-telemarketers-call-lists-and-be-done-with-it”. Sure, it’s a long and tedious process before one can say that a telemarketing campaign is a success. However, smart businesses know that and just like a soldier getting ready for battle, also prepares in order to get a smooth sailing telemarketing campaign.

Setting Objectives

Set objectives for your campaign. The results driven by these objectives should be quantifiable. Take for example, building up a data to qualify prospects or clients with your business offers or pulling their name out to update your contact database.

Preparing Call Lists

Secure your call lists. Having a good one can really help you nail down leads and conversion. If you acquire a third party list, there are instances where you have to allot telemarketing resources to fix some inaccuracy in it. With businesses moving around, businessmen changing positions or quitting their companies, such inaccuracy is inevitable. But with a good contact list provider? I doubt whether you still need to do some fixing.

 Creating a Script

Of course, your telemarketers would need a script – a well-constructed one. Scripts help them what to say because it provides various scenarios a call can take. It also guides them to incorporate qualifying questions at the onset of the call so that they can end up the call immediately. However, not before asking the client if they know someone who would be interested in your proposal.

Training your Telemarketers

Distinguish service or product marketing and selling education necessary for your telemarketers’ effectivity. You can also leverage this manpower to come up with or improve scripts by collecting unexpected inquiries or issues that transpired in their calls.

Gauging your Telemarketing Activities

Telemarketing campaigns can be quite resource-intensive so monitoring its expenses and viability is a must. Different aspects such as the length of your script, the market awareness of your business, and even barriers that prevent you from reaching decision makers like voice mails or executive assistants are connected to your success rate.

Don’t ever grope in your telemarketing campaign. This will reflect on your business as a whole.

Don’t Try Cold Calling Without Considering These 3 Factors

Don’t Try Cold Calling Without Considering These 3 Factors

Cold calling means reaching out to prospects without notifying them in order to propose a product service. It had been said that cold calling has given telemarketing a bad name. It’s as if telemarketers would stop at nothing, pounding through their contact list for the sake of conversion. But I daresay, this only applies to businesses that do not value sensitivity and rules in cold calling. Fundamental factors are often taken for granted resulting in unsuccessful cold calls.

Preparing for the Cold Call

Preparation is the fundamental of all fundamental. Right? It’s a preliminary activity you have to undergo in order to achieve a goal at basically anything. Before cold calling, get yourself together. Clear your mind and take your confidence up a notch. Practice your pitch. Research what you can about your B2B prospect in order to build a mutual understanding.

Asking Prospect’s Permission

Before jumping in on your pitch, do not neglect the etiquette of asking permission. There are instances where you call a B2B prospect and it’s simply not the best time for him/her to talk to you. Politely ask for a time where it’s appropriate to call again.

Getting Prospects’ Interest

You don’t have all day to talk with your prospect. Make sure that you make an appeal at the onset of the call. After introducing yourself and your business, employ concise, assertive statements or offers that will sit well with your B2B prospect (like increase in revenues). Do not forget to ask questions that will help you distinguish your B2B prospect needs in relation to your business. If truth be told, profound mastery in talking to them isn’t such a big deal. You just have to know the art of making B2B prospects comprehend why should they demand and purchase the service you are proposing and how great your business in what it does. Make your B2B prospect see the sense of working with your business.

If this cold call results to a B2B lead, guide your prospect genially down the conversion procedures. Make sure to give details of these procedures and catch up on any arrangements you bring about.

 

5 Things You Wish You Knew Before Becoming a Telemarketer

5 Things You Wish You Knew Before Becoming a Telemarketer

“You’re doing a lot more than simply calling people at home”

The idea of calling people at home without warning is something that the government is trying to look at. Of course, they’ve issued the DNC registry that basically blocks incoming calls that the clients receive. But that doesn’t mean that the calling will stop. I know, because I’m a telemarketer myself.

Clearly, you’ve understood that a telemarketer are people who are trying to scam people out of their money, but that’s not quite entirely  true. Why? Because, as a telemarketer, we are just bound by what the company tells us to say or do. So I’ll tell you 5 things you should know before becoming or complaining to a telemarketer.

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Telemarketing Tip: Fear Is a Great Motivator

Telemarketing Tip- Fear Is a Great Motivator

Letting go doesn’t mean you’re weak, it means that you can finally stand on your own

As telemarketer, I couldn’t agree more. There comes a time that we are afraid to stand up when harsh words and personal feelings began to overcome us. We feel as if we aren’t good enough, so we asked ourselves “why should we stay any longer?” but this thought of ours only clouds our judgment.

Fear lives with us, so it’s normal to be afraid of things that easily scare us, whether it’s a spider or our Account manager. But don’t let this fear become the reason why you should quit, you are just running from your problem and that isn’t advisable.

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Telemarketing Advice: There are Some Words that’s unbearable to hear

I guess you’re wondering why some of your clients or prospects doubt you or hang up on you, well; there are two reasons for that and that is;

1.) They don’t know you or your company

2.) You’ve said something that’s unbearable to hear.

Welcome to Telemarketing!

It’s true that telemarketing is one job that can stress people out, caller and clients alike. Some callers will just comply their training if they want to, and some clients or prospects will test the callers if they have sufficient knowledge about the company they are representing. And this only covers a small portion of what telemarketing is.

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Telemarketing: I lied when I Say… (and that’s not even the half of it)

Telemarketing- I lied when I Say… (and that’s not even the half of it) (1)“I hate Telemarketing and here’s why!”

Having able to communicate with different kind of people through the phone can be one of the best things you can possibly do. But then again, if you’re a telemarketer, you can’t possibly enjoy communicating with different people anymore.

Having said this, Telemarketing can bring the joy out of communicating with other people, Having been into telemarketing. I could possibly say that when I started working as a telemarketer, I have chills when I talk to some of our clients or possible prospects

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Telemarketing Problem: Race Doesn’t Tell If they’re great or not!

TechSupportServices510x255_tcm42-13225I was having trouble with some of my money transfer, so I called its customer support service. Of course, being strict and all, I need of a proper customer representative to help me out with my problem.

So as the phone conversation started, I ask what race he’s from. So He said he’s a Filipino, so I said to him that if he could put someone with fluent English. Then I was surprised when he said “I’m sorry, sir, but I can assure you that I can be the best person to help you out with your problem” of course, I was a little impressed when he said that but it didn’t stop me from testing him out.

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Telemarketing: Everyone can communicate, it’s just how you talk to them that matters

l_091There’s no doubt that communication skill is a must when you’re applying for a telemarketing job. But nevertheless, communication isn’t the only factor that can make prospect or client like you. One factor is how you use your communication skills, and this is the most important thing you should take into consideration.
It’s hard for us to communicate through phone, you can easily be
misunderstood or your voice isn’t clear enough to understand. But even though we face this kind of obstacle, we pursue what we wanted to do. And that’s to talk to people over the phone.

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Think before you speak! Telemarketing isn’t a laughing matter

telemarketing-girl

“You may think it’s all fun and games, but telemarketing isn’t a laughing matter, especially when money is involved.”

Telemarketing has been around for decades, and it’s still effective as it was back then. Marketers use telemarketing as a mean to promote what kind of services or product they’re selling or provide. But somehow, with all the changes around since the first usage of telemarketing, it seems that it’s slowly becoming more inaccurate and useless for companies to get a telemarketing firm. Why? Because it seems like a joke nowadays

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Winning words in Effective Telemarketing

words1Ever heard the saying “The pen is mightier than the sword?” Well, in marketing, you are facing a war with different kinds of companies, that are in the same services as you. So what’s the best way to defeat this rivals of yours? Through content writing or through words.

You may be wondering, “Words? Writing? It’s easy” Yes, it’s easy, but have you ever persuaded a tough prospect? Or have you ever won an argument without ever studying the topic at hand? Basically, it isn’t easy to persuade someone who treats you like you’re a creep.

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