7 Qualities that Sums Up a Pro B2B Email Marketer

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Email marketing was never dead (Will it ever?). In fact, in the case of B2B marketing, email is still the most popular lead generation channel of all time. With that being said, there is always a tight race among B2B email marketers and in the constant sum game of email campaigns, some are going to be in bane for losing while others will enjoy the momentary boon of winning.

But what makes a mean B2B email marketer?

The answer is indefinite and subjective. Moreover, there are other factors that contribute to a successful email marketing; active contact list management, significant content curation, timing, and frequency, etc. Nonetheless, let’s look at this 7 powerful character attributes that likely makes a professional B2B email marketer, attaining an efficient email marketing.

  1. Organized. The ability to lay out things in their appropriate place and sequence is vital in operating B2B email campaigns. Organization and planning skills is a must especially that tasks such as maintenance of contact list segmentation, content mapping, message prioritization, schedules of activities, etc. confront email marketers on a daily basis.
  2. Rigorous. Having a sharp eye for details transforms common email marketers into experts. Each facet of an email campaign – contacts list management, content development, email scheme, testing/assessment, and so forth – needs a level of painstaking quality and consideration from planning to implementation.
  3. Creative. Creativity in B2B email marketing does not only mean coming up with unique and interesting email content but also the capacity to provide innovative solutions to campaign hitches or your prospect’s business. What better way to hook your B2B prospects but by telling them what’s in it for them?
  4. Cordial. Leads are not the only one that should be warm. The aptitude to extend the human touch in bulk email communication is another power that skillful B2B email marketers harness. The art of email personalization is a decisive element that sets up a connection with your B2B prospects straight from your contact list. Correspondingly, sparking that connection can be difficult (even impossible) without interpersonal and synergistic skills.
  5. Time-sensitive. B2B email marketers who have a forte for timing, frequency and consistency in sending emails are promising to generate above-average results.
  6. Logical. Email campaigns are constantly inundated with measurements and metrics. Comprehension of these data is an essential ingredient for coming up with the most relevant decisions. Respectively, professional B2B email marketers are excellent in drawing out sound judgment by following a logical thought process with facts and figures as the basis.
  7. Goal-oriented. Outstanding B2B email campaign managers have a nearly common propensity to be driven by goals and moving in the direction of attaining results. They have a good command on measuring and pulling off accomplishments in their overall projects and also each campaign facets to boot.

You’re on the right path if you have these seven words associated with your character. Otherwise, keep on working at it. After all, email marketing is a continuous learning process. Every day is an opportunity of growth and development.

 

Don’t Try Cold Calling Without Considering These 3 Factors

Don’t Try Cold Calling Without Considering These 3 Factors

Cold calling means reaching out to prospects without notifying them in order to propose a product service. It had been said that cold calling has given telemarketing a bad name. It’s as if telemarketers would stop at nothing, pounding through their contact list for the sake of conversion. But I daresay, this only applies to businesses that do not value sensitivity and rules in cold calling. Fundamental factors are often taken for granted resulting in unsuccessful cold calls.

Preparing for the Cold Call

Preparation is the fundamental of all fundamental. Right? It’s a preliminary activity you have to undergo in order to achieve a goal at basically anything. Before cold calling, get yourself together. Clear your mind and take your confidence up a notch. Practice your pitch. Research what you can about your B2B prospect in order to build a mutual understanding.

Asking Prospect’s Permission

Before jumping in on your pitch, do not neglect the etiquette of asking permission. There are instances where you call a B2B prospect and it’s simply not the best time for him/her to talk to you. Politely ask for a time where it’s appropriate to call again.

Getting Prospects’ Interest

You don’t have all day to talk with your prospect. Make sure that you make an appeal at the onset of the call. After introducing yourself and your business, employ concise, assertive statements or offers that will sit well with your B2B prospect (like increase in revenues). Do not forget to ask questions that will help you distinguish your B2B prospect needs in relation to your business. If truth be told, profound mastery in talking to them isn’t such a big deal. You just have to know the art of making B2B prospects comprehend why should they demand and purchase the service you are proposing and how great your business in what it does. Make your B2B prospect see the sense of working with your business.

If this cold call results to a B2B lead, guide your prospect genially down the conversion procedures. Make sure to give details of these procedures and catch up on any arrangements you bring about.

 

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Best Way to get Creative in Email Marketing

 

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