Winning words in Effective Telemarketing

words1Ever heard the saying “The pen is mightier than the sword?” Well, in marketing, you are facing a war with different kinds of companies, that are in the same services as you. So what’s the best way to defeat this rivals of yours? Through content writing or through words.

You may be wondering, “Words? Writing? It’s easy” Yes, it’s easy, but have you ever persuaded a tough prospect? Or have you ever won an argument without ever studying the topic at hand? Basically, it isn’t easy to persuade someone who treats you like you’re a creep.

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Bad Telemarketing Habits You Need To Avoid

Bad Telemarketing Habits You Need To AvoidThe objective of a marketer, especially a telemarketer is to hit a certain target. All the pressure are on the shoulder of a telemarketer to bring in sales. Of course, this means that some might undergo a spree of bad habits montage out of desperation to make a closing sale. This isn’t what a telemarketing firm wants.

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Telemarketing: Knowing who’s Hot, Warm or Cold

Telemarketing- Knowing who’s Hot, Warm or Cold

Every telemarketing firm usually makes 100 or more live calls, called decision makers, acquiring fresh contact emails and send reference materials to at least 100 contacts – a hard day at work if I do say so.

That’s a lot to handle – Unless you love doing that kind of work.

But ask yourself, Does all of this guarantee you a lead? Let’s find out shall we.

Leads have specific criteria before recognizing them as such. Below are the following classification of Leads and its criteria. Read more

The Yellow in Telemarketing

The Yellow In Telemarketing
In Psychology, Yellow signifies being optimistic, fun, good-humored, confidence, originality, creativity, and challenging. Although yellow bear this kind of traits, it also has a negative side, which are being critical, judgmental, pessimistic, cowardly and many more. This is why Networker, like Telemarketer is given the color yellow.

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Telemarketing – It takes Two to Tango

I bet you’ve heard the idiom or saying “It takes two to tango” right? Of course you have, who hasn’t? Anyways, let me talk about that later and focus on the topic on hand, Telemarketing. In telemarketing, you are speaking with a prospect who is currently unknown to you. You only have a short or little business information about them and yet you’re still going to interact with them. The reason I pointed out the idiom “It takes two to tango” it’s because to get a sale, you and that prospect needs to be in sync, on the topic on hand. By that, you need to persuade or make them feel comfortable with you, before going aggressive.

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Telemarketing – A Savvy way to spice things up with prospects

Untitled designIn romance, you need to spice things up with your Significant Other in order to make the relationship last long, but when it comes to marketing, surely you’ve thought of a way to spice things up with how you interact with your clients or prospects? If not, then you’re missing out a lot.

Nowadays businesses rely on trust and commitment, just like in a relationship with your Significant Other. Without those two, you’ll be looking at yourself in the mirror and say “I wish I could go back and start all over again” Usually occur in Telemarketing.

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5 Shocking Mistakes killing you Email Marketing

shock

Email marketing, as they say, has been the most commonly used type of communication before the 21st century. The computer generated communication massively affects the wide use of email especially in marketing. The days of writing in a piece of paper are somehow gone in the wind and the days of writing with a type writer has been buried in the sand. So, in this electronic age, marketing in b2b too are making mistakes. Mistakes of which we can prevent if proper knowledge and practice will be implemented with our email marketers. Read more

Psychographic Segmentation in B2B marketing

There are many ways to kill a chicken. There are many ways too, to categorize, identify, and segment your target audience in B2C marketing. B2C marketing use psychographic segmentation in their marketing advantage, but how about in B2B marketing? Is there any advantage or value in using psychographic segmentation in prospecting? Let see how it can be of any value. Read more

Loopholes in Strategic Marketing Habits

I just found an article in a famous marketing website in the web stating it has the seven habits of highly strategic marketers. So, when did we actually have a basis of good marketing habits? The title itself will give us a clue of how marketing strategy should be or at least they are trying to.

First on the line is Asking Why? Come on! Do we really have to answer the same question again and again? The question is redundant and does not stimulate our minds. Would you ask a donkey why it needs to eat? Read more