For B2B Start-ups: Content Marketing Tips

B2B content marketing is one of the marketing strategies that levels the playing field between big and small B2B companies. Moreover, it’s among inbound marketing’s foundation that is both efficient and economical. B2B businesses have continuously made it one of their  top priorities in establishing a more noticeable online presence and in producing leads.Related image

Here are some tips for B2B neophytes out there.

Start and play to your strength.

Novices in B2B content marketing usually gets overpowered by the sheer differing qualities of strategies to select from. As a matter of fact, the average company utilizes 8 B2B content marketing strategies – from articles, blogs, social media, podcasts, videos, ebooks, and so forth. The key is to discover a strategy you’re great at and fire away from there.

Have the right mindset.

Handley and Chapman state in their book (Content Rules, 2012), that in order to prevail in B2B content marketing, you need to take on a similar mindset as a “publishing company”. This entails that you need to routinely make and share content as well as prepare in advance. It is also important to note that other than substance, consistency is an imperative in B2B content marketing.

Visibility matters.

Your content ought to be simple for your target audience to find and for search engines to detect. You can utilize an assortment of tools. Take for example, publicizing your content through social networking sites or social bookmarking and employing SEO optimization strategies. This is to ensure that your content also reaches individuals outside your network or online community.

Distribute a valuable content.

Did you know that people have lesser attention span than a goldfish? 8 seconds to 9 seconds! Thus, content you distribute should be short and sweet. This is a good strategy particularly when you’re insinuating for a call to action, like inviting people to sign up for your newsletter subscription, follow your blog or social media posts, and etc.

Reimagine, don’t just recycle.

Despite the fact that it’s tolerable to recycle existing content, it is suggested to introduce the same content in a different manner. For instance, if you have a posted video of yourself speaking in a conference, transcribe and post it as a blog entry.

Curate your content now!

7 Qualities that Sums Up a Pro B2B Email Marketer

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Email marketing was never dead (Will it ever?). In fact, in the case of B2B marketing, email is still the most popular lead generation channel of all time. With that being said, there is always a tight race among B2B email marketers and in the constant sum game of email campaigns, some are going to be in bane for losing while others will enjoy the momentary boon of winning.

But what makes a mean B2B email marketer?

The answer is indefinite and subjective. Moreover, there are other factors that contribute to a successful email marketing; active contact list management, significant content curation, timing, and frequency, etc. Nonetheless, let’s look at this 7 powerful character attributes that likely makes a professional B2B email marketer, attaining an efficient email marketing.

  1. Organized. The ability to lay out things in their appropriate place and sequence is vital in operating B2B email campaigns. Organization and planning skills is a must especially that tasks such as maintenance of contact list segmentation, content mapping, message prioritization, schedules of activities, etc. confront email marketers on a daily basis.
  2. Rigorous. Having a sharp eye for details transforms common email marketers into experts. Each facet of an email campaign – contacts list management, content development, email scheme, testing/assessment, and so forth – needs a level of painstaking quality and consideration from planning to implementation.
  3. Creative. Creativity in B2B email marketing does not only mean coming up with unique and interesting email content but also the capacity to provide innovative solutions to campaign hitches or your prospect’s business. What better way to hook your B2B prospects but by telling them what’s in it for them?
  4. Cordial. Leads are not the only one that should be warm. The aptitude to extend the human touch in bulk email communication is another power that skillful B2B email marketers harness. The art of email personalization is a decisive element that sets up a connection with your B2B prospects straight from your contact list. Correspondingly, sparking that connection can be difficult (even impossible) without interpersonal and synergistic skills.
  5. Time-sensitive. B2B email marketers who have a forte for timing, frequency and consistency in sending emails are promising to generate above-average results.
  6. Logical. Email campaigns are constantly inundated with measurements and metrics. Comprehension of these data is an essential ingredient for coming up with the most relevant decisions. Respectively, professional B2B email marketers are excellent in drawing out sound judgment by following a logical thought process with facts and figures as the basis.
  7. Goal-oriented. Outstanding B2B email campaign managers have a nearly common propensity to be driven by goals and moving in the direction of attaining results. They have a good command on measuring and pulling off accomplishments in their overall projects and also each campaign facets to boot.

You’re on the right path if you have these seven words associated with your character. Otherwise, keep on working at it. After all, email marketing is a continuous learning process. Every day is an opportunity of growth and development.

 

Finding the Perfect List Provider Doesn’t Have to Be a Struggle

Finding the Perfect List Provider Doesn’t Have to Be a StruggleUtilizing a business contact list might be very valuable to any business that needs to reach more prospects and enhance their rate of closing sales. Nonetheless, the viability of any business contact list additionally rests upon the endeavors of those that produced the leads out of it. Regardless of how stuffed that business contact list is with leads, it would be rendered useless if the business contact list provider you purchase it from does not stress on the standard of their generated leads and just put them squarely into their database just to build up their lead tally. This should not be the case. You need to search a decent business contact list and database provider.

Although seeking out the right provider is additionally a difficult task per se as the market is now overflowing with this type of business. Still, figuring out who you ought to purchase your business contact list from is significant. So, how will you know who to pick to purchase what you require? There are two things we’d like you to consider; staff and equipment & facilities.

A business contact list provider would be incapacitated without their staff. Of course. They are the ones who produce the leads, clean and maintain the database and keep them leads fresh. If their staff aren’t up to skill level worthy of merit, then you can presume that their business contact list is a reflection. Always go for the provider with staffs of caliber!

The significance of equipment in doing lead generation goes without saying. Having prime equipment possible guarantees the avoidance of choppy lines and postponements when speaking with prospects. This will keep their proficiency in check and can signify that they are taking their jobs and the quality of their service seriously. The same can be said with regard to their facilities. The place they operate in is additionally a piece of something to deliberate as the environment their staff work in likewise influence to their work disposition.

The right contact list provider for your business can be elusive on occasion. However, there are considerations like the aforementioned that can guide you in figuring out the provider that is a perfect fit for you.

Savvy Businesses Do these Steps Before Starting a Telemarketing Campaign

Savvy Businesses Do these Steps Before Starting a Telemarketing Campaign

Strategic telemarketing campaigns won’t settle for an indiscriminate “give-telemarketers-call-lists-and-be-done-with-it”. Sure, it’s a long and tedious process before one can say that a telemarketing campaign is a success. However, smart businesses know that and just like a soldier getting ready for battle, also prepares in order to get a smooth sailing telemarketing campaign.

Setting Objectives

Set objectives for your campaign. The results driven by these objectives should be quantifiable. Take for example, building up a data to qualify prospects or clients with your business offers or pulling their name out to update your contact database.

Preparing Call Lists

Secure your call lists. Having a good one can really help you nail down leads and conversion. If you acquire a third party list, there are instances where you have to allot telemarketing resources to fix some inaccuracy in it. With businesses moving around, businessmen changing positions or quitting their companies, such inaccuracy is inevitable. But with a good contact list provider? I doubt whether you still need to do some fixing.

 Creating a Script

Of course, your telemarketers would need a script – a well-constructed one. Scripts help them what to say because it provides various scenarios a call can take. It also guides them to incorporate qualifying questions at the onset of the call so that they can end up the call immediately. However, not before asking the client if they know someone who would be interested in your proposal.

Training your Telemarketers

Distinguish service or product marketing and selling education necessary for your telemarketers’ effectivity. You can also leverage this manpower to come up with or improve scripts by collecting unexpected inquiries or issues that transpired in their calls.

Gauging your Telemarketing Activities

Telemarketing campaigns can be quite resource-intensive so monitoring its expenses and viability is a must. Different aspects such as the length of your script, the market awareness of your business, and even barriers that prevent you from reaching decision makers like voice mails or executive assistants are connected to your success rate.

Don’t ever grope in your telemarketing campaign. This will reflect on your business as a whole.

Don’t Try Cold Calling Without Considering These 3 Factors

Don’t Try Cold Calling Without Considering These 3 Factors

Cold calling means reaching out to prospects without notifying them in order to propose a product service. It had been said that cold calling has given telemarketing a bad name. It’s as if telemarketers would stop at nothing, pounding through their contact list for the sake of conversion. But I daresay, this only applies to businesses that do not value sensitivity and rules in cold calling. Fundamental factors are often taken for granted resulting in unsuccessful cold calls.

Preparing for the Cold Call

Preparation is the fundamental of all fundamental. Right? It’s a preliminary activity you have to undergo in order to achieve a goal at basically anything. Before cold calling, get yourself together. Clear your mind and take your confidence up a notch. Practice your pitch. Research what you can about your B2B prospect in order to build a mutual understanding.

Asking Prospect’s Permission

Before jumping in on your pitch, do not neglect the etiquette of asking permission. There are instances where you call a B2B prospect and it’s simply not the best time for him/her to talk to you. Politely ask for a time where it’s appropriate to call again.

Getting Prospects’ Interest

You don’t have all day to talk with your prospect. Make sure that you make an appeal at the onset of the call. After introducing yourself and your business, employ concise, assertive statements or offers that will sit well with your B2B prospect (like increase in revenues). Do not forget to ask questions that will help you distinguish your B2B prospect needs in relation to your business. If truth be told, profound mastery in talking to them isn’t such a big deal. You just have to know the art of making B2B prospects comprehend why should they demand and purchase the service you are proposing and how great your business in what it does. Make your B2B prospect see the sense of working with your business.

If this cold call results to a B2B lead, guide your prospect genially down the conversion procedures. Make sure to give details of these procedures and catch up on any arrangements you bring about.

 

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I’ve already posted three ways and now I’ll be sharing you two more ways in generating leads and that’s: using surveys and participating in events.

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As we all know, Press release can help your business get leads. By writing some newsworthy article about your business: Product launch, charity work, special events, and successful agreement. Also, be sure that you include a press contact’s name, email address, and phone number in the release.

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